Etsy's headline transaction fee is 6.5 percent, but that is nowhere near the total. Once you stack the listing fee, transaction fee, payment processing, and Offsite Ads, a typical Etsy seller hands over roughly 10 to 15 percent of revenue — and shops doing over $10,000 a year cannot opt out of the priciest part. This is the full 2026 breakdown, with the math laid out so you can run it against your own numbers.
Every Etsy fee, in one place
Figures below are representative 2026 rates; your exact costs depend on your country, currency, and whether you subscribe to Etsy Plus. Always confirm against Etsy's current fee schedule for your shop.
| Fee | Typical rate | Notes |
|---|---|---|
| Listing fee | $0.20 per listing | Charged again every four months or when an item sells |
| Transaction fee | 6.5% | Applied to item price plus shipping and gift wrap |
| Payment processing | ~3% + $0.25 | Varies by country; US is around 3% plus a fixed amount per order |
| Offsite Ads | 12%–15% | Charged on ad-attributed sales; mandatory once you pass $10k in 12 months |
| Etsy Plus (optional) | $10/mo | Flat monthly cost spread across your orders |
What it adds up to per year
Using a core all-in rate of about 10 percent for the listing, transaction, and processing fees, and about 13 percent once Offsite Ads land on a share of orders, here is the annual cost by revenue:
| Annual Etsy revenue | Core fees (~10%) | With Offsite Ads (~13%) |
|---|---|---|
| $25,000 | ~$2,500 | ~$3,250 |
| $50,000 | ~$5,000 | ~$6,500 |
| $100,000 | ~$10,000 | ~$13,000 |
| $250,000 | ~$25,000 | ~$32,500 |
| $500,000 | ~$50,000 | ~$65,000 |
The fees are not the whole cost
Even at those numbers, the cash fee understates the real price. On Etsy your listing sits in a feed surrounded by competitors, the buyer is Etsy's customer rather than yours, and you cannot freely market to them afterwards. Search placement is Etsy's to control, and once you cross the Offsite Ads threshold you pay the ad fee whether you wanted the advertising or not. None of that shows up as a line item, but all of it is a cost.
What an owned store changes
On your own platform you pay payment processing only — generally around 2.9% plus $0.30 per transaction — instead of a marketplace cut. A maker doing $100,000 a year typically pays $10,000 or more to Etsy but well under $4,000 in pure processing on their own store. The difference is a one-time build cost away, and most sellers recover that cost from saved fees inside a year, then keep the rest.
How to run your own number
Take last year's Etsy revenue, multiply by 0.10 if you avoid Offsite Ads or 0.13 if a meaningful share of your sales come through them, and add any Etsy Plus subscription. That figure is roughly what leaving the marketplace puts back in your business each year — before counting the value of finally owning your buyer list.