Marketplace fees feel small per order and enormous per year. Between final value fees, payment processing, promoted listings, and store subscriptions, eBay and Amazon sellers routinely give up 10 to 18 percent of revenue before a product even ships.
Run the math on your own store
A seller doing one million dollars a year on eBay is handing over roughly 100,000 to 180,000 dollars annually in fees. On your own platform, that money stays in the business.
Fees are not the only cost
The marketplace also owns the customer relationship and the data, controls your visibility through its algorithm, and can suspend your account with little recourse. Those are real risks to a real business.
What an owned store changes
You pay a one-time build cost instead of a percentage forever. Most sellers recover that cost from saved fees inside a year, then keep the savings. You also own the customer list, the analytics, and the roadmap.
The trade-off to plan for
An owned store means you handle traffic and marketing yourself rather than borrowing the marketplace's. That is exactly why migrating with SEO continuity, email flows, and analytics in place matters from day one.